Go

This is a logo that I designed for a track lighting product, I had to come up with a name and an identity. I came up with the name 'Go' because it represents movement and one of the main selling features for the product is that it can be moved around and adjusted to the desired position. The idea behind the logo was to keep it simple but to also be clever, I came up with this symbol that says 'Go' but it also looks like the product that it's designed for so I was killing two birds with one stone. I really enjoyed working on this project and I would like to work on similar projects in the future.